On our website we use so-called tracking tools. With these tracking tools, your surfing behavior on our website is observed. This observation takes place for the purpose of demand-oriented design and continuous optimization of our website. In this context, pseudonymized usage profiles are created and small text files stored on your computer ("cookies") are used.
a) Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is usually transmitted to a Google server in the USA and stored there. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. We have also extended Google Analytics on this website with the code "anonymizeIP". This guarantees the masking of your IP address so that all data is collected anonymously. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
http://tools.google.com/dlpage/gao-ptout?hl=de. As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by selecting click on this link insert. An opt-out cookie will be set that prevents future collection of your data when visiting this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. [Note: For instructions on how to integrate the opt-out cookie, see: https://developers.google.com/analytics/devguides/collection/gajs/?hl=de#disable.
We continue to use Google Analytics to evaluate data from Double-Click-Cookies and also Ad-Words for statistical purposes. If you do not wish this to happen, you can do so via the Ads Preferences Manager (http://www.google.com/settings/ads/on-web/?hl=de) deactivate.
We use Google Analytics including the functions of Universal Analytics. Universal Analytics allows us to analyze the activities on our pages across devices (e.g. when accessed via laptop and later via a tablet). This is made possible by the pseudonymous assignment of a user ID to a user. Such an assignment occurs, for example, when you register for a customer account or log in to your customer account. However, no personal data is forwarded to Google. Even if additional functions are added to Google Analytics with Universal Analytics, this does not mean that a restriction of data protection measures such as IP masking or the browser add-on is associated with this.
Social media plug-ins
The social plugins described below are used on the website. The plugins are deactivated by default on our website and therefore do not send any data. You can activate the plugins by clicking on the corresponding social media button.
If these plugins are activated, your browser establishes a direct connection with the servers of the respective social network as soon as you call up one of our websites. The content of the plugin is transmitted directly from the social network to your browser, which then integrates it into the website. The plugins can be deactivated again with one click.
For more information, see the respective privacy statements of Facebook, Twitter and Google.
a) Plugins from Facebook
Social plugins from Facebook are used on this website to make our web presence more personal. For this purpose, we use the "LIKE" or "SHARE" button. This is an offer from the US company Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.
By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there.
If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook account. If you interact with the plugins, for example by clicking the "LIKE" or "SHARE" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends.
Facebook may use this information for the purposes of advertising, market research and demand-oriented design of the Facebook pages. For this purpose, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook.
If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website.
b) Plugins from LinkedIn
Our website uses plugins of the social network LinkedIn or LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter "LinkedIn"). You can recognize the LinkedIn plugins by the corresponding logo or the "Recommend" button. Please note that the plugin establishes a connection between your respective internet browser and the LinkedIn server when you visit our website. LinkedIn is thus informed that our website has been visited with your IP address. If you click on the LinkedIn "Recommend" button and are logged into your LinkedIn account at the same time, you have the option of linking content from our website to your LinkedIn profile page. In doing so, you enable LinkedIn to associate your visit to our website with you or your user account. You must know that we do not gain any knowledge of the content of the transmitted data and its use by LinkedIn. For further details on the collection of data and your legal options as well as setting options, please contact LinkedIn. These will be made available to you at http://www.linkedin.com/static?key=privacy_policy&trk=hb_ft_priv provided.
c) Plugins from YouTube
Our website uses plugins from YouTube, belonging to Google Inc., based in San Bruno/California, USA. As soon as you visit pages of our website equipped with a YouTube plugin, a connection to the YouTube servers is established. In doing so, the YouTube server is informed which specific page of our website you have visited. If, on top of this, you are logged in to your YouTube account, you would enable YouTube to assign your surfing behavior directly to your personal profile. You can avoid this possibility of association if you log out of your account beforehand. For more information on the collection and use of your data by YouTube, please refer to the privacy notices there at www.youtube.com.
d) Plugins from WhatsApp
Note on data transfers to the USA
For the sake of completeness, we would like to point out for users resident or domiciled in Switzerland that there are surveillance measures in place in the USA by US authorities which generally allow the storage of all personal data of all persons whose data has been transferred from Switzerland to the USA. This is done without any differentiation, limitation or exception based on the objective pursued and without any objective criterion that would make it possible to limit the access of the U.S. authorities to the data and their subsequent use to very specific, strictly limited purposes that are capable of justifying the intrusion associated both with the access to these data and with their use. Furthermore, we would like to point out that in the U.S. there are no legal remedies available to data subjects from Switzerland that would allow them to obtain access to the data concerning them and to obtain its correction or deletion, or that there is no effective judicial legal protection against general access rights of U.S. authorities. We explicitly draw the attention of the data subject to this legal and factual situation so that he or she can make an appropriately informed decision to consent to the use of his or her data.
We would like to point out to users residing in a member state of the EU that the USA does not have a sufficient level of data protection from the perspective of the European Union.
Right of access, rectification, erasure and restriction of processing; right to data portability
You have the right to receive information about the personal data stored by us about you free of charge upon request. In addition, you have the right to correct inaccurate data and the right to have your personal data deleted, insofar as this does not conflict with a legal obligation to retain the data or an authorization that allows us to process the data. In accordance with Articles 18 and 21 of the GDPR, you also have the right to request restriction of data processing and to object to data processing.
You also have the right to demand that we return the data you have provided to us. Upon request, we will also pass on the data to a third party of your choice. You have the right to receive the data in a common file format.
You can contact us for the aforementioned purposes via the firstname.lastname@example.org reach. We may, at our discretion, require proof of identity to process your applications.
You can also tell us what you want to happen to your information after you die by giving us instructions.
We store personal data only for as long as it is necessary to use the above tracking, advertising and analysis services within the scope of our legitimate interest, to perform services to the above extent that you have requested or to which you have given your consent, and to comply with our legal obligations.
We retain contractual data for longer periods, as this is required by statutory retention obligations. Retention obligations that require us to retain data result from accounting regulations and tax regulations. According to these regulations, business communications, concluded contracts and accounting records must be retained for up to 10 years or, with respect to users residing in France, for up to 5 years. As far as we no longer need this data to perform the services for you, the data will be blocked. This means that the data may then only be used for accounting and tax purposes.