Last March I had the pleasure to do a real estate photo shoot for SR Baumanagement GmbH. When selling and renting real estate, high quality pictures are the key to success, with which the interest of the buyer/tenant is aroused. Our cell phones are getting better and better, however, our cell phone will not replace really good pictures of a property. To create a pleasant atmosphere, I prefer good weather. Before taking the actual pictures, I always do a walk-through with the client. This allows us to focus on the most important areas such as the living room, the kitchen or the balcony. During the tour, I turn on all the lights, open all the blinds and shutters, so that as much light as possible can enter the rooms
Full frame camera in use
Now it's time to take the photos. Different angles are necessary to capture the whole room. I always start with the overviews, and continue with the rooms and other spaces. Common rooms don't win any prizes, but they are also important to capture for the presentation. As a camera I use my full frame camera with a wide angle lens. For Exterior shots I use my DJI Drone to capture the bird's eye view as well as other aerial shots of a property. My tripod is indispensable in real estate photography, because the lines must always be straight. Depending on the object and the room, I very often use a flash to lighten dark areas and avoid harsh contrasts.
Postprocessing is important
After taking the photos, it's time for post-processing. This is an essential part and accounts for half of the time spent. I use Adobe Lightroom and Photoshop. In my eyes it is important to find a compromise between reality and the possibilities of image processing. The image should look natural despite all the technical possibilities.
So powerful photos are your chance to stand out when selling or renting your property!